Entertainment
‘Hichki’ release shifted to March 23
Mumbai, Feb 1 (IANS) Fans of actress Rani Mukerji will have to wait a little longer to watch her comeback film “Hichki” as its release date has been shifted from February 23 to March 23. The decision has been taken by Yash Raj Films keeping in mind the audience that will come post exam period.
Yash Raj Films (YRF) on Thursday announced the date change for the movie, which is about turning disadvantages into opportunities.
YRF head honcho Aditya Chopra is said to have been convinced by the marketing and distribution team at the banner that “Hichki” needs a release window that could bring in more audience.
Producer Maneesh Sharma said in a statement: “The multiple screenings of ‘Hichki’ saw outstanding reactions. The audience in attendance have called it one of the best content driven and heartwarming movies to ever come out of YRF. So naturally, the reaction of the team is that does Hichki currently have the best release date to get an extended run in cinemas across India.”
He described it as an “out and out family movie that will entertain audiences across all age groups”.
“The YRF team decided that 23 March, 2018 is the best release date for ‘Hichki’, especially given the post exam scenario for students and families – the most relevant target audience for this film,” Sharma added.
Manan Mehta, Vice President – Marketing and Merchandising, YRF said: “With exams out of the way, March 23 gives us the opportunity to reach out to and speak to the youth, especially school students, and their families as this film is extremely relevant to them.”
Rani plays Naina Mathur, who has a nervous system disorder, Tourette Syndrome that forces an individual to make involuntary repetitive movements or sounds.
Directed by Siddharth P Malhotra, the film essentially is about staring down at challenges that life throws at one and ultimately winning over them, apart from being a subtle reminder about discrimination that exists in our society.
It highlights this through the story of Naina, who faces discrimination from society that firmly believes she cannot be a teacher because of her disorder.
–IANS
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International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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