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Cinema has been a catalyst for Indian fashion: Nivedita Saboo

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By Durga Chakravarty
New Delhi, Feb 24 (IANS) Ace fashion designer Nivedita Saboo feels that Indian cinema acts as a catalyst for the Indian fashion industry. She believes that since celebrities have a huge fan base, their favouring a designer’s brand helps in getting it recognised.

Asked if she thinks that Indian cinema helps in creating fashion trends, Saboo told IANS over an e-mail interaction: “Yes, in a country where people idolise celebrities, Indian cinema has always been a major source of influence and reference when it comes to fashion. People are always curious to know what designer a particular celebrity is donning, and where can they get the exact same outfit from.”

She feels with that social media has shortened the distance between people and the designers.

“Today, social media has bridged that gap and it has changed the way people interact with brands and designers by highlighting the latest fashion trends and making fashion more accessible than it has ever been,” she added.

Saboo, who has been in the industry for 17 years, has styled the likes of several personalities like Irrfan Khan, Taapsee Pannu, Jacqueline Fernandez and even Russian super model Maria Shatalova.

Does she feel that Indian celebrities are not doing their bit to promote home grown designers at internationally?

“I don’t think Indian celebrities are not doing their bit. In fact, they play an instrumental role in making Indian designers shine at international red carpets. Take Cannes for example. I like that actors who represent India try to maintain that balance by wearing a mix on Indian and international designs,” she said.

“According to me, that is one of the major factors that have changed the way the world looks at Indian fashion and has also opened doors for Indian designers to showcase at various international platforms,” Saboo added.

The designer says that in the past few years, the entire world has “stood up and taken notice of India’s contribution to global fashion and back home, too, designers are realising the importance of quality and craftsmanship and are working towards a more sustainable fashion model”.

Earlier this month, Saboo dressed the first family of Lamborghini during their trip to India. She styled Antonio (famously known as Tonino), his son Ferruccio and his daughter Ginevra.

The bespoke Khadi ensembles designed for the Lamborghini family were inspired by the sleekness and unparalleled edginess of the Lamborghini, integrated with the design sensibilities and craftsmanship of Nivedita Saboo Couture.

She says it was an honour to have created bespoke outfits for the first family of Lamborghini.

“I have always admired Mr. Tonino Lamborghini and his business sensibilities, so it was overwhelming to learn that we were the only Indian designer they were keen on collaborating with during their tour.”

But why Khadi?

“I wanted to dress them in Indian attires and Khadi was the obvious choice, for it is an Indian heritage fabric. It gives that exquisite finish and quality to any outfit, is ideal for any weather and is super-versatile. Moreover, merging contemporary designs with traditional fabrics is my forte,” she added.

(Durga Chakravarty can be contacted at [email protected])

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

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The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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