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DJs aren’t taken seriously: Nucleya

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Mumbai, Feb 24 (IANS) DJ-music producer Udyan Sagar, popularly known as Nucleya, says that Indian DJs are not taken seriously and not given equal respect as that given to a singer in the Indian music scenario — but things are changing.

Nucleya is going to judge a digital musical show titled “The Remix” on Amazon Prime Video. He will co-judge along with singer Sunidhi Chauhan and composer Amit Trivedi.

This is the first time that a DJ will be seen on the judging panel of a show.

Asked how positive this change is, Nucleya told IANS: “I think this is the first time where a music producer, instrumentalist, arranger — people behind the song are getting equal respect as that of a singer. That is really encouraging.”

“Yes, it is true that DJs are not taken seriously and not given equal respect as that of a singer in the Indian music scenario but I know many youngsters and aspiring DJs who count me as their inspiration. And the fact is, if I can reach big stages to perform, if they (budding Indian DJs) are good, they also can make it big.”

Nucleya started his music career towards the end of 1990s when he co-founded the musical act Bandish Projekt. Then he went solo and made albums like “Pragat Pritam”, “Horn OK Please”, “Koocha Monster” and “Bass Rani”.

He has also collaborated with artistes like rapper Badshah, singers Shruti Pathak, Benny Dayal and more.

“I think unless I am collaborating enough with other musicians, my musical vocabulary will remain limited and I will not grow as an artiste. So when I collaborate with various musicians, I learn from them, and understand my potential …I learn to experiment,” said the artist whose song “Paintra” from the film “Mukkabaaz” was received well.

What is the advice that he would want to give to budding DJs and music producers?

“Maintaining a brand is important and one has to prioritise what he or she wants to do as a DJ. For instance, I do not play at wedding parties and such places because after drinking a few pegs, people would say what they want to. They would ask you to play songs of their choice and say whatever. In the early days of my career, I played some of them and I felt disrespectful,” shared Nucleya.

“Playing at various parties and weddings will surely give you a lot of money but is that something you want to gain as an artiste? The career of a musician is surely not that, for me. So, I would suggest all the budding musicians to work hard, find your signature as a musician and establish your brand well.”

–IANS
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Casino Days Reveal Internal Data on Most Popular Smartphones

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CasinoDays India

International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.

Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.

The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.

Desktops and Tablets Lose the Battle vs Mobile

The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.

CasinoDays India

The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.

“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.

Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings

Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.

 

CasinoDays India

Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).

Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.

The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.

Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.

Striking Android Dominance among South Asian Real Money Gaming Communities

The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.

On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.

Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.

“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.

The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.

 

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