Entertainment
Saldana to launch media brand to showcase diversity
Los Angeles, March 2 (IANS) Actress Zoe Saldana is set to launch BESE media brand to empower Generation Z and tell more Latinx stories in Hollywood.
“Because the mission of BESE is to reshape the cultural narrative by shining light on the untold story that reflects today’s America, that also meant creating opportunities for content creators in the tech and digital world that haven’t necessary been given the opportunity that they deserve,” the 39-year-old told usmagazine.com.
“We hired a lot of Latinx video content creators because we want to manifest our mission from the inside out.”
She also opened up about sharing her passion project with husband Marco Perego and their three children, twin sons Bowie and Cy, 3, and son Zen, 1.
Saldana, who draws inspiration from the likes of actresses Sigourney Weaver, Reese Witherspoon and Gina Rodriguez, hopes to influence positive change in the industry by showcasing diversity.
“I’ve been impacted my whole life by trailblazers. Whether they were current at that time or still relevant today, or current today, not only are they using their talents to benefit their personal growth, but they are giving back,” she said.
“They are giving back to their community. Whatever those communities may be.”
Added the “Star Trek” actress: “Either by sharing their insight, by sharing their knowledge, by shedding light on organisations and movements and people that we should all be knowing about and talking about, because they are bringing change to their local communities. I’m impacted every day by these voices.”
–IANS
nn/
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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