One Thought; One Feeling; One love for the Royal Enfield

Royal Enfield One Ride is celebrated every year all over the countries and is named as One Ride because on the same day all the riders all over the country with their Royal Enfield on the road and shows the chrome and polished tank, some sunlight and ride. This time it’s the Eighth edition of One Ride.

Starting 2011 the FIRST Sunday of April came to be celebrated as the ONE RIDE day where Royal Enfield owners all over the world were encouraged to take their motorcycles out and ride. This year the ONE RIDE took place on the 8^th of April and was celebrated across the world. This celebration is in line with Royal Enfield’s philosophy of promoting the adventure and leisure riding under its ‘keep riding’ initiative.

Although each rider could have his or her own individual ‘One Ride’ Royal Enfield encouraged them to either start the ride from any of their Brand Stores/Dealership/Distributor or Service stations or end at them for an easy count. Special ONE RIDE commemorative stickers and cloth patches were distributed amongst the riders who proudly adorned their bikes, helmets and jackets.

Major rides happened at places like Ambala, Gurgaon, Delhi, Jaipur, Bikaner, Udaipur, Chandigarh, Agra, Lucknow, Muzzafarpur, Patna, Allahabad, Deoria, Kolkata, Hyderabad, Ranchi, Vizag, Bangalore, Mangalore, Mysore, Madikeri, Cochin, Kottayam, Nasik, Indore, Bhopal, Kolhapur and Goa. Mumbai Pune witnessed one of the largest gatherings of people as 150 odd riders ride from Mumbai.

It will also happen in other countries like-

1. Australia
2. Korea
3. Japan
4. Nepal
5. Dubai
6. Luxembourg
7. Spain
8. UK
9. Argentina
10. USA

History Of Royal Enfield in India

Royal Enfield motorcycles had been sold in India since 1949. In 1955, the Indian government looked for a suitable motorcycle for its police and army, for use patrolling the country’s border. The Bullet was chosen as the most suitable bike for the job. The Indian government ordered 800 350-cc model Bullets, an enormous order for the time.

In 1955, the Redditch company joined Madras Motors in India in forming “Enfield India” to assemble, under licence, the 350 cc Royal Enfield Bullet motorcycle in Madras (now called Chennai). In 1957 tooling equipment was sold to Enfield India so that they could manufacture components. Under Indian law, Madras Motors owned the majority (over 50%) of shares in the company. In 1957 tooling equipment was sold to Enfield India so that they could manufacture components.

Enfield of India continued producing ‘Bullets’ long after UK factory’s bankruptcy, and changed its name to ‘Royal Enfield’ in 1999. The ‘Royal Enfield’ name and rights had been purchased by Matt Holder of Aerco Jigs and Tools, at the bankruptcy sale in 1967.[41] The business passed on to his son. David Holder objected to the use of ‘Royal Enfield’ by Enfield of India, a UK court ruled in favour of the Indian company, who have now assumed the trademark, and produce motorcycles as Royal Enfield.

Royal Enfield India had a very tough time but they made it and now we see dozens of Royal Enfield.