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Need to break myth that Bollywood songs is Indian music: Shilpa Rao
Mumbai, June 21 (IANS) Singer Shilpa Rao, who has sung a single “Saanwariya” for Drishyam Play — an initiative to curate and promote fresh music from different parts of the country — feels the layman associates Bollywood songs with Indian music. She says that’s a myth that needs to be broken.
“As a country that has a major entertainment industry, one of the biggest in the world, our major Bollywood influence comes from every part of India. So when people say Indian music, I always feel it is our Carnatic music, classical music and our folk music. But on a very layman level, Indian music is associated with Bollywood, which is the myth which we need to break,” Shilpa told IANS in a recorded response.
“Our film music is always inspired by all kinds of folk music – be it Rajasthani, Bihu, Bengali or South Indian… Our Indian films have always represented different forms of folk music from all over India,” added the singer, who has sung numbers like “Khuda jaane”, “Anjaana anjaani” and “Malang” in Bollywood.
“I always believe music and cinema is a direct reflection of society which is being shaped and is changing from time to time. And our way of talking, conversing and interacting with people is what our art, cinema and music depict. The point is we should try and enrich our lives with music that already exists in India.”
Shilpa believes Indian music is “really strong” and there should be a collective effort to pass it on to the next generation so that it remains alive.
“I hope our youth connects with it, owns it and feels proud of it,” she said.
Her “Saanwariya”, to be launched via Drishyam Play on Sunday, is composed by Naresh Kamath, member of Kailasa and also the funk/jazz/rock band Hypnotribe. The song talks about romance in one rainy night, and Shilpa found it “simple and beautiful”.
“Indian music is known for making ragas for different seasons and kinds of the year, and we have so many ragas for the monsoon. There’s a very big influence of the seasons on Indian music, and some songs just give you the vibe of the rains and atmosphere that monsoons create. That’s what ‘Saanwariya’ is about.”
As a platform, Drishyam Play is an attempt to break away from stereotypical Bollywood music and bridge the gap between professional musicians, lyricists, vocalists and meaningful cinema. The platform and Drishyam Films are working together under same umbrella and the USP is ‘songs will find their stories’ — the songs are plugged in movies wherever suitable.
Mukta Bhatt, Drishyam Play head, said the platform was launched last year as they felt a lack of a proper process to make a bank of composers, writers, singers, musicians and sound technicians.
“Our hunger for original music in the age of remixes and recreations, made us take this step,” Bhatt said, adding how they have so far covered Rajasthan and now they are planning to cover Punjab and Uttarakhand.
“We are researching on the stories we want to bring out and the artistes whom we can collaborate with and can make something fresh with a hint of folk,” Bhatt said.
Is there going to be a model wherein Drishyan Play songs can be used or bought by other banners for their movies?
“Sure! We are making our bank of some amazing songs and we are open for other movies/banners to license or buy them from us. We ourselves became the first buyer when we used its earthy song ‘Main banjar’ in our own movie ‘Kadvi Hawa’.
“We are also open for brand associations, where a relevant brand can come onboard with us to create music, travel, find stories and to do events across India. Our music will be available on all the OTTs and other platforms soon.”
–IANS
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma
World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.
Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.
During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.
On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”
Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.
It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.
Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.
Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”
On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”
The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.
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