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BJP also means Bhartiya Janaushadhi Pariyojana – scheme for generic medicines

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By Nivedita Singh
New Delhi, Aug 3 (IANS) The ‘Jan Aushadhi’ scheme launched in 2008 by the UPA government to sell low-cost generic medicines was re-branded twice by the Modi government in the last three years. Now the advertising and marketing of the flagship programme for the poor has taken a complete saffron and BJP hue — literally.

The saffron-hued logo of the scheme — with Bha Ja Pa in Devanagari, also the short form for the Bharatiya Janata Party (BJP) in Hindi — stands out starkly.

It can be seen on the website of the rebranded Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) and packaging of the medicines sold at special outlets under the flagship programme of the Ministry of Chemicals and Fertilizers.

Earlier the packages carried the logo of the medicine manufacture — Bureau of Pharma PSUs of India (BPPI) established in December 2008.

“The packaging till last few months was not like this. Now it includes Bha Ja Pa in saffron colour,” said a store owner selling generic medicines under the Pradhan Mantri Bhartiya Jan Aushadhi Pariyojana (PMBJP).

The scheme, originally launched as ‘Jan Aushadhi’ in 2008, was renamed in 2015 to Pradhan Mantri Jan Aushadhi Yojana by Prime Minister Narendra Modi. Later in 2016, the scheme was again renamed to Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP).

Earlier, when the name of the scheme was changed, its packaging remained the same. However, medicines sold under the scheme at specialised outlets come in new packages that has saffron writ large on its logo.

IANS visited some PMBJP stores in Delhi and NCR to check packages of the medicines manufactured in 2016, 2017 and 2018.

Those manufactured before January 2018 had the original logo of the scheme with only ‘Jan Aushadhi — Quality Medicines at Affordable Prices for All’ written on the packs.

But the medicines manufactured after January 2018 have the new logo and colour on their packages.

The scheme was launched to make quality medicine accessible to all at an affordable price.

The medicines are available at a ‘Jan Aushadhi Medical Store’, whose name has also changed to Pradhan Mantri Bhartiya Janaushadhi Kendra with a photo of Modi and the new logo.

(Nivedita Singh can be contacted at [email protected])

–IANS
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma

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World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.

Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.

During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.

On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”

Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.

It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.

Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.

Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”

On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”

The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.

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