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Amazon India brings Hindi support to mobile website, Android devices (Lead)
New Delhi, Sep 4 (IANS) As more and more Indians begin shopping online via smartphones in tier II and III cities, Amazon India on Tuesday launched a Hindi version of its mobile website and app for Android devices, aiming to bring the next 100 million customers online.
At the moment, only the mobile website and app on Android — not the desktop version — have Hindi support.
The Hindi version of ‘Amazon.in’ on mobile phones will enable shoppers read product information, find deals and discounts, place the orders, pay for their orders, manage their account information, track their orders and view order history in Hindi.
“Launch of the Hindi shopping experience is a significant step towards bringing the next 100 million customers online,” Amazon India Vice President (Category Management) Manish Tiwary said in a statement.
“This first Indian language launch will enable crores of Hindi-preferring customers across India to shop in their preferred language,” Tiwary added.
Customers opting for the Hindi shopping experience can select their language option from the menu in the top left corner on their smartphones.
They will always have the choice to change their language preference any time, the US-based online retailer said.
However, customers will continue to have the search feature in English and will also need to enter delivery addresses in English.
“The upcoming festival season is a great time for new customers to come online to fulfil their shopping needs – now for the first time customers can do their Diwali shopping in Hindi!” Tiwary said.
The team will continue to evolve the experience to add more shopping features like product reviews, ratings, questions and answers available in Hindi over the next few months, Amazon India said in the statement.
“Getting Indian languages right in a shopping context is hard but an interesting opportunity,” said Kishore Thota, Amazon India Director (Customer Experience and Marketing).
“We combined both human effort to craft the right experience and artificial intelligence to scale this experience across the vast selection available at Amazon. We are just getting started, look to learning and getting better,” he added.
The Amazon team, consisting of language experts and translators, chose commonly used terms over perfectly translated words to make the shopping experience easily understandable and seamless for Hindi customers.
–IANS
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma
World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.
Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.
During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.
On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”
Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.
It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.
Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.
Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”
On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”
The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.