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Smaller films need more marketing: Dinesh Vijan
Mumbai, Sep 21 (IANS) Celebrated film producer Dinesh Vijan who is riding high on the success of his latest film ‘Stree’ says a smaller budget film needs much more marketing for its theatrical release since the film has no star power to bring the audience to the theatre.
Vijan was present at a panel discussion of the Jagran Cinema Summit on Friday in Mumbai. He was asked if extensive marketing works in favour of a small budget film.
“I think smaller films need more marketing than a big budget film with stars. Otherwise, the film does not get a life to survive,” said the film producer.
“if you have faith in the content as a maker, come on the front foot and go out there on marketing to put out the film. Historically on holiday weekend whenever a small film came with a big one, the small film worked. That is why I believe that if one does not have the budget to market a small film, it is better to go on the digital platform directly where it finds its audience.”
Taking the reference of their earlier release, Vijan said, ‘Haider’ came with ‘Bang Bang’ and both films worked. ‘Hindi Medium’ came with ‘Half Girlfriend’ and the film worked. I feel if we work on content, the film will work.”
The panel was graced by film directors such as Nandita Das, Vikramaditya Motwane, actor Vivan Shah, producer Vijay Singh (Star Fox India) among others.
While Vijan emphasized marketing of small budget films, Nandita, whose film ‘Manto’ released on Friday, raised the question: “If my film released in 500 screens whereas a film like ‘Batti Gul Meter Chalu’ is on 3,000 screens, am I not in an unfair situation? If the film is not made just for entertainment but also for engagement, then that gets killed already.”
“of course, there was a film like ‘Queen’ that opened small at the box office and had gone bigger. But there will be a hundred other films like that which will never reach the greater number of audiences.”
Vijan pointed out that music is one of the elements to run a promotion campaign for four weeks before the release of the film, but small budget content-driven films face a problem of not having any music.
While moderator Mayank asked Vikramaditya if in a film like ‘Trapped’ he wished to have a music as a part of the promotion, the director said, “Well, I think marketing would have wanted that, I guess. But whether it is my ‘Trapped’ or ‘Bhavesh Joshi’ that did not do well at the box office, but got a life in the digital space. I think that is how the film can survive.”
Since the film ‘Manto’ has a rap song titled ‘Mantoiyat’ by rapper Raftaar, created purely for promotional purpose, Nandita said, “Though the song has got a zillion of views on the digital platform, my question is, will that translate in the footfall of the film aManto’?”
–IANS
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma
World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.
Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.
During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.
On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”
Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.
It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.
Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.
Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”
On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”
The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.
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