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Only talent fetches audience in long run, says casting director
Mumbai, Sep 23 (IANS) Even as a slew of Bollywood celebrities’ children are ready to take the plunge into the world of showbiz, casting director Dinesh Sudarshan Soi says talent comes first as that’s what matters in the long run.
As a casting director, what does he give preference to — star kids or pure talent?
“Both. Viewers welcome star kids as they want to see how the kids of their favourite stars perform in front of the camera. So, the makers get connected to the audience and get mileage by taking in star kids who have grown in the film environment and understand how the industry functions.
“But till date, I have always been in favour of pure talent — be it a star’s kid or any actor who has no connection in the industry, because ultimately it’s talent only which will fetch the audience in the long run,” Soi told IANS in an email interview.
Soi, who says he has a record of working on over 4,000 projects across national and international films, festival films, short films, ad films, TV shows and music videos, began his tryst with showbiz in 2002.
“I started participating in cultural programmes during my school days only. While I was doing my graduation in 2002, I had built up very good circle of artistes to whom I used to recommend to different directors for different projects. I always felt immense satisfaction by giving work to the deserving artists.
“And after the shoot when the director/producer used to appreciate my casting, I felt very happy. That’s how it started.”
Back then, a casting director was not given as much importance as today.
“In those days, this job was being done by directors or production people themselves. They used to call the artistes who were in their circle or whom they knew. But that process had a limitation as many a good artistes would not get work,” said Soi, who believes that a good casting director has a good casting sense, excellent database and updated knowledge of artistes.
“With this, right artists come in touch with right directors. Correct casting is half the battle won. That’s why casting directors are gaining more respect nowadays and have become an integral part of production houses.”
Plus, the scenario has also changed with evolved content.
“It’s an era where content is working and the good actors who fit into that content have ample opportunities now… Now makers do not hesitate to take character artistes as lead if the story demands. Audience is also liking this and it’s good,” Soi said.
He has cast an upcoming small town-set film “Family Of Thakurganj”, which has a very interesting melange of film and television actors.
“It’s a beautiful story based on family relations. There are 116 actors among whom only 14 have been cast from Mumbai, while rest of the whole cast which comprises many substantial characters, have been assembled from Uttar Pradesh only.
“By doing this, we are getting that typical local UP flavour in the language, look and feel. We got what we wanted and actors also got good roles, especially those who are not from Mumbai or never been to Mumbai. So it’s win-win situation.”
–IANS
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma
World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.
Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.
During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.
On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”
Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.
It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.
Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.
Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”
On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”
The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.
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