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Foremost thing for any artwork is engagement: Sujoy Ghosh

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Mumbai, Nov 4 (IANS) National Award-winning filmmaker Sujoy Ghosh says engaging an audience must be the priority for any artwork, and the technicalities come later.

The “Kahaani” director is in support of a short films award — Critics Choice Short Film Awards (CCSFA) — constituted by the Film Critics Guild’s. Ghosh believes critics’ opinion on films are personal and subjective, whereas for the viewer, engagement is paramount.

Asked about how he sets the parameters for critical analysis of a movie, Ghosh told IANS here: “The first and foremost thing for any artwork is engagement. Later, we scrutinise every department of a film – screenplay, performance, cinematography and more because a technically perfect film at times fails to touch our heart. The first criteria is how a story holds our attention.”

The Film Critics Guild is a registered association that brings film critics from different media like print, radio, broadcast and web portal with an intention to streamline the ethical and quality standards for film criticism in India.

As a film director, does the opinion of a film critic matter to him?

“The way I see film reviews is that a critic is an individual who has an opinion on a film, which means the view is very personal. There is nothing right or wrong assessment of the work that I, as a filmmaker, may or may not agree with. As a storyteller, that should not be a factor for me to keep in mind when I am making a film for a larger audience.

“However, I believe that evaluation of any piece of art whether it is cinema, painting, music is very subjective,” he said.

CCSFA will be held in December. Names like Sriram Raghavan as well as critics like Anupama Chopra and Rajeev Masand have come on board for choosing the best short film.

Getting a producer for a short film can be quite a task for budding filmmakers because any short film does not generate box office revenue in the entertainment business.

Asked if giving award will give these new filmmakers a feel encouraged to make more short film content, Ghosh said: “Recovery of any investment can happen either in cash or in kind. So, as a producer, if I am investing in a short film that later goes on to win an award based on its merit, then that is also a return of my investment. This is how we can go forward one at step at a time.”

–IANS
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma

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World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.

Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.

During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.

On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”

Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.

It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.

Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.

Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”

On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”

The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.

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