Entertainment
What is Mrs Nick Jonas planning after marriage?
Here is what our desi bride, Indias glamour and pride, is NOT planning. She wont change her name to “Priyanka Jonas” or “Priyanka Chopra Jonas” or the corniest, “Priyanka J. Chopra”.
Both the bride and the her groom are brand names. And so shall they remain. Name unaltered. However, everything else that can possibly change, will change for India’s most dynamic export since Basmati rice.
For one, Priyanka will spend even more time in the US. There is more reason for her to do so. She will, of course, keep popping in and out of Mumbai. But career-wise (and boy, is she wise about her career) there is not much for her left to do in Bollywood. She has played a gamut of roles that Bollywood has to offer. She cannot be paired with any of the A-list heroes, for a variety of reasons. Suffice it to say that she is several sizes larger in stature now than Bollywood can accommodate.
Here is where Priyanka will achieve that diasporic crossover in the truest sense. She will form a business partnership with her husband that will extend the spectrum of her creative activities and give her new avenues to explore. I suspect acting won’t be a primary concern at the moment. Music may perhaps take a more prominent position in her career than movies, as both Jonas and Chopra are into music and singing.
Just how they will explore their individual vocal space as a couple remains to be seen. From what I hear, Priyanka wants to produce a lot of global music, which need not necessarily communicate her cultural antecedents.
In an informal chat with me, Priyanka once talked about what she wanted from the West. “It needn’t be what the West wants from me. I don’t want to do what is expected in the West from Indian and Asian actors-musicians.”
Sure enough, “Quantico”, or for that matter her brief role in the Hollywood production “A Kid Like Jake”, does not put too fine a point on the colour of her skin. Nor did she have to speak brown-memsaab English in a singsong voice to earn brownie points from the West, the way Hollywood expects Indian actors to speak. (Here we will not even go into her disastrous Hollywood debut in “Baywatch” where she hammed so badly, it made us cringe.)
Priyanka has truly liberated the Indian actor from the need to be “Indian”. While Aishwarya Rai Bachchan is undoubtedly a global icon, her glamour is embedded in exoticism in the West.
Priyanka is just plain darned sexy in a very cultural-unspecific way. I think she will now tap into that “nowhere” quality in her personality to get somewhere specific in her career. It seems Nick and Priyanka are planning to set up a business empire devoted to generating and marketing entertainment software.
Rest assured, the newly-wedded Mrs Jonas won’t waste a moment of her time in looking around for opportunities. For her, they are there for asking. She will play a global part in the American entertainment industry in the way Anupam Kher never can. She needn’t play “Ms India” to pander to the Western need for Oriental obliqueness. She will ride the waves of her egalitarian cosmopolitanism without ever losing sight of her desi roots.
That American accent which comes and goes depending on whom Priyanka is talking to, is now here to stay. Go green with envy, all you Bollywood begums. Priyanka Chopra now has the Green Card and the unfettered soul to go with it. One cannot wait to see what she does with the freedom that marriage brings to her remarkable life.
Go forth, Mrs Jonas. Everyone is watching you.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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