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Song’s popularity depends on how it’s promoted: Singer Dev Negi
Mumbai, Jan 13 (IANS) Bollywood playback singer Dev Negi, who has sung “Aala re aala” from “Simmba”, says the popularity of a song now depends on its promotion on mainstream platforms.
“I think the popularity of a song depends on how the song is promoted. Promotion really plays an important role,” Negi told IANS here.
“There are times when the peppiest numbers get more promotions even before the film releases and a few melodious songs are out after the release of the film. The fact is that once the film is out of the theatre, people do not really look for the song, because by that time, other songs come in.
“Songs in films is really a promotional element and that is why the popularity of any song depends on how the song is positioned and promoted,” he added.
Citing an example of one of his earlier songs, he said: “One of my songs, ‘Ho gaya hai pyaar tumse’ from the film ‘Tanu Weds Manu Returns’ was not promoted initially, but later when I went for a live concert, people would ask me to sing the song. They knew it’s my song. That also made me believe that a good song never dies. It finds its own audience.”
The singer performed live recently at the Hungama Spotlight live gig season, where he got a chance to interact with the live audience on social media and meet and greet fans.
According to him, platforms like Hungama and other music apps are great for both indie and Hindi songs that reach out to a wide group of listeners.
His latest song “Aala re aala” is picturised on Ranveer Singh.
The song reflects Ranveer’s colourful personality.
Asked if he met the actor, Dev said: “No, I think he is really busy as an actor so I did not get a chance to meet him. But I am happy to sing for him. I know that people are saying how the song captures the essence of the character… I would say that when I was given the brief of the song, I just followed the character of Simmba. That helped me to add some colour to the song.”
Whether it is “Sweetheart”, “Sweety tera drama”, “Badri ki dulhania”, “Naach meri jaan” and “Chalti hai kya 9 se 12” among others, Dev has managed to deliver several hit songs, and that has given him a chance to reach out to a larger audience in the live concert scene.
Talking about the huge promotion that each Bollywood song gets, Dev said: “Perhaps that gives a Bollywood playback singer a different kind of popularity than a newcomer independent singer.”
Asked if he wants any of his songs to be recreated in future, the singer said: “Yes, I have one song in mind which is very close to my heart; that is ‘Ho gaya hai pyaar tumse’. I think I can sing that song better and if it is released again, it will get much better mileage.”
–IANS
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma
World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.
Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.
During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.
On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”
Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.
It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.
Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.
Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”
On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”
The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.