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Facebook testing ‘LOL’ app to woo kids, experts wary (Lead)
New Delhi, Jan 19 (IANS) In a fresh attempt to woo children into joining its network and boost user growth, Facebook is testing a new hub called “LOL” that will let kids share and post humorous meme content.
A Facebook spokesperson confirmed to TechCrunch late Friday that it was experimenting with the “LOL” hub for kids. “We are running a small scale test and the concept is in the early stages right now,” the spokesperson said in a statement.
Divided into categories like “For You”, “Animals”, “Fails” and “Pranks”, “LoL” will be a special feed of funny videos and GIF-like clips.
The company is yet to decide if “LOL” will become a stand-alone app or be available in the main Facebook app.
“‘LOL’ is currently in private beta with around 100 high school students who signed non-disclosure agreements with parental consent to do focus groups and one-on-one testing with Facebook staff,” said the report.
According to social media experts, this is yet another attempt by Facebook — embroiled in several data breach and privacy violation cases — to get into a yet-to-be-tapped market to boost its stalled user growth.
“It may not be a good idea to again start some specific social media platform for tender minds especially when the content is not guided. There has been a call globally to limit the screen time for kids and Facebook is somehow trying to hook them onto screens,” Anoop Mishra, one of the nation’s leading social media experts, told IANS on Saturday.
Despite call for withdrawal by experts, Facebook has decided to expand the reach of its Messenger Kids by introducing the video calling and messaging app designed for children under 13. The Messenger Kids app was launched in the US in 2017.
In 2018, more than 100 child health experts wrote an open letter to Facebook CEO Mark Zuckerberg, urging him to discontinue the app.
“At a time when there is mounting concern about how social media use affects adolescents’ well being, it is particularly irresponsible to encourage children as young as pre-schoolers to start using a Facebook product,” the authors wrote.
British Health Secretary Jeremy Hunt also warned the social media giant to stay away from his children.
“Facebook told me they would come back with ideas to PREVENT underage use of their product, but instead they are actively targeting younger children. Stay away from my kids please Facebook and act responsibly!” Hunt had posted on Twitter.
Responding to the backlash that Facebook’s Messenger Kids is facing, a top executive of the social network said that families would be better off because the video calling and messaging app designed for the under 13s exists. “I firmly believe that it is a good product,” said David Marcus, Facebook’s Vice President of Messaging Products.
But experts feel that the app’s overall impact on families and society is likely to be negative, and it could normalise social media use among young children by creating peer pressure.
“With the growing incidences of child trafficking, wrong marketing messaging amid absence of proper guidelines, such new apps meant for kids can be another cause of concerns for parents,” stressed Mishra.
With over a billion users, Facebook-owned photo-sharing platform Instagram is currently very popular among teenagers.
Facebook has over 2.2 billion users globally, including 300 million in India.
The company last year launched a short-form video app called “Lasso” but the app did not gained much popularity.
–IANS
na/vm/ananda
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Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma
World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.
Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.
During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.
On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”
Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.
It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.
Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.
Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”
On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”
The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.