Top News
This one-stop Jaipur shop promotes Modi through varied accessories
By Archana Sharma
Jaipur, March 6 (IANS) With an eye on the upcoming general elections, the Rajasthan BJP headquarters here set up a one-stop shop to promote Brand Modi with a range of accessories including helmets, stoles, glasses, bangle-sets, hair clutches, coffee mugs, chains, lockets and broaches with a saffron background and bearing Prime Minister Narendra Modi’s image.
“This creative experiment is being tested for the first time in the state of Rajasthan. The sole idea behind launching this initiative is to promote the branding of the BJP. Although the Delhi office has one such shop, the choices are greater in Rajasthan. As of now, there is no such one-stop-shop anywhere else in India,” party spokesperson Vimal Katiyar told IANS.
“The helmet promoting the Made in India campaign with ISI mark comes for Rs 1,500. Coffee mugs are priced at Rs 65, while bangles, chains and lockets range between Rs 35 to Rs 65,” Shyam Rajesh Gupta, who manages the shop, told IANS.
There are even posters and cutouts of Modi priced between Rs 300 and Rs 1,000. Quite naturally, these are placed in the shop’s frontage.
“Our creative department has endorsed the idea of displaying this diverse variety to make a difference (for the party),” he added.
The products have been sourced from different parts of the country. For example, the bangle-sets have been procured from Gujarat.
“We are not earning any profit from here. The total cost of the products has been finalised after including GST and the expenses incurred in their procurement. However, no profit margin has been kept,” Gupta explained.
“The shop is drawing a good response even though it hasn’t been officially launched. We plan a grand inaugural ceremony either by state BJP president Madanlal Saini or the state Lok Sabha in charge Prakash Javadekar either on March 8 or 9, depending upon the availability of either of the two,” Katiyar said.
(Archana Sharma can be contacted at [email protected] )
–IANS
arc/vm/am
Top News
Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma
World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.
Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.
During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.
On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”
Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.
It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.
Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.
Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”
On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”
The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.