Whereas it’s true that present tariffs are unusually low, Airtel faces numerous hurdles in its tariff hike plans. To begin with, lack of incomes as a result of pandemic has already resulted in SIM consolidation and prospects reducing again on recharges. A tariff hike on this backdrop might look odd, and it stays to be seen if the federal government might be as supportive of a tariff hike because it was final 12 months.

However the primary hurdle to cross is getting business chief Reliance Jio Infocomm Ltd to agree on a tariff hike. For the previous 4 years, since its launch, Jio has by and huge decided the broad tariff construction for the business. Final December’s tariff hikes of roughly 25% have been doable solely after Jio agreed to play ball.

The moot query, subsequently, is that if it agrees to a different hike. Observe that Jio has a brand new partnership with Google Inc. to launch a brand new reasonably priced smartphone. “It is going to look a bit in congruent for the corporate to launch an reasonably priced telephone on one hand and lift tariffs on the opposite,” says an analyst at a home institutional brokerage requesting anonymity.

Whereas it may be argued that the reasonably priced smartphone phase might use a differentiated tariff technique, there’s all the time the danger of shoppers down trading. If Jio and Google developing with a good smartphone at an reasonably priced value, prospects is not going to thoughts down trading. This threat is way decrease or virtually non-existent with the present Jio Phone, as its options don’t match up with smartphones. The very best hope for Airtel, then, is to by some means squeeze in a tariff hike earlier than the launch of the reasonably priced telephone .

A lot additionally is determined by the ultimate consequence of the Supreme Court docket ruling within the AGR (adjusted gross income) case. If, because of an unwieldy penalty, Vodafone Concept Ltd leads to chapter, each Airtel and Jio will find yourself with its prospects. As such, they’ll get a lift in revenues and the necessity for a direct tariff hike is not going to be as a lot.

“We’d like a ₹300 Arpu during which you’ll nonetheless have decrease finish at ₹100 a month with respectable quantity of knowledge,” Mittal stated at an occasion on Monday. Airtel’s present Arpu (common income per consumer) stands at ₹157, which implies the goal is for Arpu to just about double from present ranges. For the quantity of knowledge Indians are consuming, a rise in tariffs makes logical sense; however what primarily stands between Airtel and its hopes of upper tariffs is Jio’s technique to develop the variety of information customers within the nation, in addition to develop information consumption amongst present customers.