Business
Amid reduction in sales, Apple iPhone 12 mini production to be stopped permanently
Apple iPhone 12 mini arrived last year as the most affordable phone that dared to resize flagship-level phones. But it failed to perform in terms of sales, and now a report has said Apple has stopped the production of the iPhone 12 mini. The smallest phone in last year’s iPhone series brought a welcome change in the iPhone upgrade cycle, but, while some people loved the idea of a small yet powerful iPhone, most customers did not find value in it. What followed was lacklustre sales of the iPhone 12 mini, with Apple ultimately deciding that it is done with it.
That is an interesting move though, especially at a time when a huge round of rumours have unanimously pointed out there is going to be an iPhone 13 mini this year — as a successor to the iPhone 12 mini. The sales of the iPhone 12 mini were never great. In fact, Apple had previously downscaled the production of the smallest iPhone because of negligible interest in the smaller iPhone. A report by TrendForce has now claimed that the iPhone 12 mini reached “End-of-Life” status earlier this quarter because of weak sales. This means no further production of the iPhone 12 mini. This is in line with the prediction of JP Morgan analyst, William Yang who, in February, said the iPhone 12 mini production will end soon.
Apple is likely to still have a good inventory of iPhone 12 mini units that it will continue to sell across the globe, but that is it. Apple will not ask its manufacturers to replug the production roll for the iPhone 12 mini. The iPhone 12 mini is available to buy from the Apple Store, as well, in India, without any delays in shipment. And if you check other websites, such as Amazon, you will see big discounts on the iPhone 12 mini. To make sense of it, those discounts may be a way to clear the inventory, but nothing is official about it.
But the stocks are not likely to last as long as September when Apple will launch the new iPhone models. There is an iPhone 13 mini in the pipeline, according to rumours, and Apple will have to promote that phone as a priority then. This year’s iPhones will also mark the death of the production of the iPhone 12 Pro, iPhone 12 Pro Max, and the three-year-old iPhone XR, which is among the best-selling iPhone models right now. The vanilla iPhone 12 may still continue to sell, unsurprisingly, because it topped the sales charts for the iPhone 12 series altogether.
If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.
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The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.
Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.
Amazon Summer Sale May 2022: Discount offer on iPhone 13
Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.
If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.
Buy at Rs. 64,900 (MRP – Rs. 79,900)
Features of Apple iPhone 13
The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.
The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.
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