Business
Chinese smartphone manufacturer Realme is back to launching entry-level phones and it is good news for customers
When Realme debuted in India, its goal was to shake up the low-end smartphone market that Xiaomi gradually took the reins of. Having started as an Oppo sub-brand, Realme soon spun off into a separate entity and, in a little over three years, it became one of the most important brands. Realme’s entry-level smartphones were the reason behind the brand’s momentous success initially, but over time, the company nearly abandoned that market. Realme is now back with at least two phones that go back to basics.
The latest Realme C25Y and Realme Narzo 30A are an example of how the company’s rediscovered interest in the low-end market. Both phones come with big displays, big batteries, and multiple cameras – which are the key things that customers look for in a smartphone in the low-end market. Not just the specifications, these two phones have the latest software, as well. And all of these things combined mean a good investment for these customers, even though they are unsure about how long the phones will last.
The dream
Realme’s phones are mostly reliable and come with an impressive set of features and specifications. But as any other smartphone brand that had just started out would do, Realme dreamt of taking a leap. It took the leap, and within two years, the company proudly boasted of its presence in nearly every price category. That is good for customers – and bad for rivals – but Realme possibly unknowingly abandoned the entry-level market. The company’s budget phones continued to arrive, alongside mid-range and premium phones, but customers who wanted to see an entry-level phone from Realme were disappointed.
Realme’s shift in strategy may have been a result of Xiaomi doing the same. Xiaomi, too, started in India with low-end phones. And when it tried to creep into the premium segment the first time, customers did not show much interest. A lot of that had to do with the perception of these brands that did not go in line with the premium products. And because both Xiaomi and Realme wanted to build their reputation as premium brands, their focus on the low-end market was minimised.
Opportunity for others
The absence of a true entry-level phone on the market gave brands such as Micromax and Lava an opportunity to push their smartphones, which were now a lot better than their older counterparts. Customers were still waiting for a Xiaomi or a Realme phone for that price, but they were not hesitant to go for Micromax or Lava. The anti-China sentiment acted as a catalyst for their growing popularity.
However, Realme knew one thing: the entry-level market is never going to go extinct. As a result, we have two new phones from the company with a set of solid specifications. The launch of these phones came after the company launched phones such as C11 2021, C21Y, and C20. Realme’s realisation is good news for customers, but it will turn out even better only when Realme continues to focus on the low-end market. And that may also nudge Xiaomi a bit to divert some focus to phones that are the cheapest to buy.
Business
Apple is giving a huge discount on its gadgets: Details inside
If you want to buy an iPhone and were waiting for a nice offer, then we have a piece of good news for you! Amazon Summer Sale May 2022 has begun and they are offering major discounts on various smartphones, laptops, and smart TVs, among others.
The sale is live now on the e-commerce platform with no-cost EMI options and exchange discounts on various products. In addition to this, Amazon has also partnered with several banks including ICICI, Kotak Bank, and RBL so that customers get instant discounts of up to 10% using their cards and EMI transactions.
Customers can easily enjoy this summer sale and get massive discounts on iPhones. They can also compare prices on Flipkart Big Saving Days Sale 2022 before making a purchase.
Amazon Summer Sale May 2022: Discount offer on iPhone 13
Apple’s coveted phone model iPhone 13 in the 128 GB storage model will be available during the Amazon Summer Sale May 2022 for Rs 64,900. The MRP of the phone is Rs 79,900. This means that the customers will be able to enjoy a discount of up to Rs 15,000 on the purchase of the iPhone 13.
If you have an old iPhone in working condition then you will also be eligible to receive another additional discount worth up to Rs 17,000 on the iPhone 13.
Buy at Rs. 64,900 (MRP – Rs. 79,900)
Features of Apple iPhone 13
The iPhone is powered by an A15 Bionic processor with 6 core CPU. Apart from this, it has 16 core neural engines. With the iPhone 13, up to 512 GB of storage will be available. The iPhone 13 has a 6.1-inch Retina XDR display with 1000 nits brightness.
The iPhone 13 has a 12-megapixel dual rear camera setup. This time a new wide-angle camera has been given, whose aperture is f/1.6. With this, there is support for sensor optical stabilisation. Night mode has been made better than before. The second lens is also 12 megapixels ultra-wide and has an aperture of f/2.4.