Top News
Celeb Chef Ranveer Brar to celebrate healthy living with Philips India
First brand ambassador ever for Philips India Kitchen Appliances
Mumbai: Continuing the legacy of powering kitchens with healthy cooking solutions while simplifying consumers’ daily routine, Philips India today introduced Ranveer Brar, who represents Indian food across the globe, as the 1st ever brand ambassador for its ‘Kitchen Appliances’ business. As the brand ambassador, Ranveer Brar will help the consumers draw a closer connect with the brand and its products which enable Healthy Living. Philips India being a health and well-being company is the only brand that offers a cohesive, integrated and dedicated Healthy Living Portfolio, some of the popular products from its range being AirFryer, SoupMaker, Pre Clean Juicer and Food Steamer. Ranveer Brar, with his experience and expertise will empower consumers to better use the high-tech appliances offered by Philips to live healthy and make cooking a pleasurable experience at the same time. With Philips’ dedication towards making healthy living easier for its consumers and Ranveer’s affinity towards healthy food, this association is as delectable as it can get!
With numerous accolades to his name, Ranveer’s repertoire as a chef, TV show host and food stylist is very impressive. In his work in the culinary world he lays great stress on staying healthy and using healthier alternatives in everyday cooking. Further to this announcement, Philips India will run a 360 degree campaign with Ranveer Brar which will include road shows, digital outreach and a TVC campaign.
Commenting on the introduction of Ranveer Brar as the brand ambassador, Mr. Gulbahar Taurani, Director Marketing & Business Head, Domestic Appliances, Philips India, said,
“In today’s fast paced life, the need for lifestyle solutions that take care of one’s nutritional needs cannot be over-emphasized. Philips is amongst the first to recognize this and introduce a range of appliances like airfryer, juicer and soup maker that ensures that the consumers eat healthy without compromising on taste. In order to get even closer to our consumers and connect with them better, we have associated with Chef Ranveer. This association is not just a simple endorsement agreement, but a partnership between two like-minded entities that have joined hands together to empower consumers to get more out of their appliances. Together, we intend to provide our consumers with holistic solutions for their lifestyle nutritional needs.”
Changing lifestyle of most modern households makes maintaining healthy eating habits a daunting task. Philips Kitchen Appliances range offers a healthy living portfolio which offers various household appliances dedicated to make everyday life simpler. The hero products from the portfolio are
– AirFryer, a versatile, revolutionary product, pioneered by Philips, that makes great tasting fried, baked and grilled food with up to 80% less oil
– Soupmaker, a distinctive device, designed to make a perfectly blended delectable soup in minutes with minimal human intervention
– PreClean Juicer with cleaning feature that allows one to clean the juicer in less than 1 minute
Talking about his association with Philips, Ranveer Brar, Chef and Philips India’s ‘Kitchen Appliances’ category brand ambassador, said, “From the time I was growing up, Philips as a brand always stood for reliability & cutting edge technology. I strongly believe that in terms of reliability, durability & being current Philips is, was and will always be the brand to look out for. I’ve always believed that eating healthy is essential in this day and age, to keep up with the hectic life all of us lead. Philips Kitchen Appliances offer a range of intelligent devices that are designed to help you stay healthy and eat whatever you want without the guilt and without worrying about taste. I am privileged to be representing the brand and the product range that I personally believe in.”
Further to this announcement, Ranveer begins hosting “Thank God Its FryDay” Season 2, a show that presents the magic of Philips AirFryer and transforms the experience of fried food and makes it a guilt free indulgence, to consumers across India.
Top News
Dr. Abhishek Verma Dedicates a Shelter in Memory of His Mother, Veena Verma, at KGMU; Inaugurated by Daughter Nicolle Verma
World-renowned business tycoon Dr. Abhishek Verma has supported Foodman Vishal Singh’s Hunger-Free World mission. In memory of his mother, Late Veena Verma, who was a 3 term Rajya Sabha MP.
Dr. Verma dedicated a state-of-the-art free permanent shelter for the attendants of patients at KGMU Medical University, Lucknow, under the aegis of Vijay Shree Foundation. His daughter, Nicolle Verma, inaugurated the shelter.
During the event, Foodman Vishal Singh honored Nicolle Verma by presenting her with a memento. Mrs. Nidhi Sharma and Avantika Yadav, associated with the organization, welcomed her with garlands. Following this, Nicolle Verma distributed essential items to the attendants and also handed out fruits. She became emotional remembering her grandmother on her birth anniversary.
On this occasion, she also inaugurated the “Veena Verma Sevalaya” in memory of her grandmother, Veena Verma, to serve the attendants. She expressed, “I feel proud that my family is engaged in nation-building as well as social service. Today, in collaboration with Vijay Shree Foundation founder Foodman Vishal Singh Ji, I feel immensely proud to dedicate this shelter for the poor, helpless, and needy attendants of patients battling serious illnesses like cancer. I am honored to be associated with the Hunger-Free World Mission for humanity.”
Inspired by the continuous humanitarian service provided by Vijay Shree Foundation over the past 17 years, Nicolle Verma donated 10 lakh rupees to support the cause. The purpose of this donation is to ensure that services continue for the needy attendants of patients suffering from severe illnesses in hospitals, as facilitated by Foodman Vishal Singh.
It is noteworthy that Dr. Abhishek Verma’s family has a legacy of public and philanthropic service. They are helping millions to carry forward the values and service work of their parents. On the occasion of his mother’s birth anniversary, Dr. Abhishek Verma dedicated this state-of-the-art permanent shelter at Lucknow Medical College to serve the attendants of patients through the Vijay Shree Foundation.
Supporting Foodman Vishal Singh’s Hunger-Free World mission, Dr. Abhishek Verma assured that he would continually support keeping this flame of humanity alive. He also promised to assist in providing medicines to the helpless patients.
Continuing her grandmother’s legacy of service, Nicolle Verma personally served food to the needy patients and attendants. She said, “It is our good fortune to have received the joy of doing this noble work today through Foodman Vishal Singh. I have taken another step forward in carrying my family’s values and cooperation by joining hands with the Vijay Shree Foundation. My father taught me to serve and help the needy, and I feel happy when I bring a smile to someone’s face.”
On the birth anniversary of the late Veena Verma, the event organizer, Vijay Shree Foundation founder Foodman Vishal Singh, said, “We feel proud and happy that Dr. Abhishek Verma, a globally renowned business tycoon, has extended his support to uplift our country from the hunger index. Today, on his mother’s birth anniversary, he inaugurated a state-of-the-art permanent shelter at Lucknow Medical College, which will always be helpful for the needy attendants of patients. It is a pleasure for me and the organization to receive the affection of Mr. Verma.”
The event was attended by General Manager Verma Family Office Hemant Garg, Sonu Rajput, and the organization’s volunteers, including Sandeep Singh, Parmeshwar Ji, Prashant Rao Gautam, Balram Singh, Ramesh Chaudhary, Suman, Jeetu, Anil, Suraj, Vinay, Manish Bhadauria, Manas Mehrotra, Vivek, Apurv, Happy, and others.