Entertainment
Bollywood great platform for folk artistes: All-girl band
By Debaprio D. Choudhury
New Delhi: Bollywood may be stereotypical and commercialised with its formula content but offers a “great platform” for folk artistes to display creativity on a large scale and gain popularity, feels all-girl band Tetseo Sisters.
The band, which performs traditional folk music of Nagaland’s Chakhesang tribe and folk fusion, has four Tetseo siblings – Azi, Mercy, Kuvelu and Alune – as its members.
Founded in 1994, the band is credited with bringing Naga folk music to a larger audience.
“We love a lot of things about Bollywood, while certain things make us cringe too. Indie music and folk have more recently found a place in Bollywood and that is good news,” Mercy of the Delhi-based band told.
“For all its commerciality, stereotypical, formula treatment, Bollywood is a great platform for artistes to gain popularity and make it good financially. It also gives great opportunity for creativity on a large scale,” she said and added they get inspired by life.
The folk quartet said their songs were about daily life existence, beauty, nature, family, love, friendship, death, pain and happiness. They sing “Li” (folk songs) in Nagaland’s Chokri dialect.
The band members, dressed up in their miniature versions of the traditional Chakhesang costumes, play instruments like tati (one stringed instrument), khro-khro (shakers), drums and Bamhum.
On their songs and music, Kuvelu said: “We sing some traditional (Naga) lyrics as well as some that we have written. ‘O Rhosi’, ‘Apulio Lizo’ (prayer song), ‘Ohe!’ and ‘Hiyo! Hiyo!’ are some of our well-appreciated songs. We also perform western contemporary music.”
“Our songs celebrate life and certain virtues and values. They talk about identity and describe a beautiful way of life close to nature,” added Kuvelu who is part of the quartet that has featured in many cultural events across India and abroad.
The band members said they were always open to varied experiences and opportunities to make new and different kinds of music.
The Tetseo Sisters said they were now on a mission to create awareness about the need for environment protection, gender equality and racial discrimination.
“We are not activists of any kind. But we want to highlight the need for environment protection, recycling, gender equality, racial discrimination and safety for women across the country,” said Alune, a key member of the band that has jammed with folk musicians from India and abroad.
Asked about their future plane, Azi told IANS: “Our dream is to go on a worldwide tour. Slowly but surely, we are pretty close to getting there.”
On the growing trend of all-girl bands in the northeast region, she said: “…it is probably because of the love of music inherent in people of the hills and the more socially egalitarian tribal culture that lets girls be more individualistic and free to pursue their interests.”
“However, there are many famous female vocals fronting many top bands from the rest of the country; so it’s not like there is a dearth of female musical talent around the country barring the northeast states. To us, it doesn’t really matter if a group is all male or female so long as they make great music,” she said.
Asked whether the band faced any problem in connecting with audiences in other parts of India, Mercy said good music does not need a language.
“We have been playing in Delhi for a while. Yes, we sing in a dialect spoken by very few people and that’s the beauty of it. Some things can’t be translated but thankfully with music, you just need to hit the right notes and the melody to capture your listener’s soul and do its job.
“We have had a variety of audiences and they have never faced any problems getting the intent of the songs, and we also try to share a gist of each song that we sing. Good music does not need a language. It speaks to the soul,” said Alune as the band’s popularity grows in other parts of India.
Entertainment
Casino Days Reveal Internal Data on Most Popular Smartphones
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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