Entertainment
‘Titli’ director decodes family portrait on poster
New Delhi: The poster of “Titli” — a film on a dysfunctional family — featuring a family portrait, attempts to encompass the message, feel, tone and exact mood of the upcoming film, shares director Kanu Behl.
The poster has five characters from the film, and it gives a slight glimpse into their characters.
Sharing the vision behind the “poster”, Behl said in a statement: “The concept of the poster revolves around family. ‘Titli’ explores the idea of five people of a dysfunctional family staying under a roof behaving with specific power equations with each other. The idea was to focus on the core centrality of each character.”
Citing examples, the director shared that the hammer that Vikram (Ranvir Shorey) holds, describes how he psychologically hammers everyone in the film.
Clad in thick checked shirt, Bawla (Amit Sial) holding a katta gives a glance of his complex nature, while Neelu (Shivani Raghuvanshi), who is holding her bag, depicts her eagerness to run away at any moment.
Daddy (Lalit Behl) holding his medicines seems to be powerless, yet is manipulative of everyone around. Titli, stuck between all of them, has a reluctant participant’s look and his own slackly pointing katta.
The film itself is essentially a young boy’s struggle to escape his oppressive family.
To do justice to the film’s aesthetic value, the makers of the film didn’t want to glamourise any of the characters in the poster, and so they were made to stand against the stark deep toned background.
The poster is a result of brainstorming by Dibakar Banerjee, Aditya Chopra and Kanu Behl.
Banerjee said: “After our screenings to the focus groups, we saw the audience getting provoked, engaged and also responding to the underlying humour in the scenes.
“The film’s core being the unlikely family that one has only heard of in the news, we decided that we’ll give the audience a straight on portrait of the family with their pet things. And let the audience think up the story and imagine the dynamics.
“And with Adi’s (Aditya Chopra) tagline – ‘Har family, family nahi hoti’, we knew we had an eye grabber.”
The movie releases on October 30.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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