Entertainment
‘Malupu’ inspired by true incident: Sathya Prabhas
Chennai: Upcoming Telugu thriller “Malupu”, which features Aadhi Pinisetty in the lead, is inspired by a real incident that happened over a decade ago, says its director Sathya Prabhas Pinisetty.
“It’s about an incident that happened to my friends, and it changed their perspective about life completely. I wanted to make the film in such a way that the people involved in the incident and audiences could relate to it. If it can change someone’s life, I thought it’s a good story to be made and told,” Sathya told.
The film’s story revolves around four friends and the repercussion of the incident on their lives.
True stories aren’t easy to recreate for celluloid, and the director, who is making his debut with “Malupu”, agrees.
“Try to be as honest as possible to the incident. Having said that, you can’t exactly replicate it because you need to take some creative freedom and add some fiction to it. You need to choose what you want to narrate before the incident and what after it.
“A film is usually about putting together few events that audiences can relate to and lose themselves as they watch. They shouldn’t think they’re watching a film. They should feel it. This script that I worked on, gave me all the ingredients and I just had to present it in an interesting manner,” he said.
Sathya is the son of celebrated Telugu filmmaker Raviraja Pinisetty, who is popular for films such as “Chanti”, “Peddarayudu” and “Yamudiki Mogudu”.
Making inroads in the film industry was not a challenge for Sathya, but convincing his father definitely was. “Being in the industry, dad knows the pros and cons. He’s seen the biggest of hits and the failures,” he said.
Sathya’s folks always thought he would safely end up in a lucrative corporate job.
“I was a very good student and topped in my school and college. I even did my MBA in London. I had a very attractive corporate career inviting me and had the kind of job offers many people would not say no to,” he said.
But a visit to his father’s film set a few years ago ignited the spark in him.
Having decided not to piggyback on his father’s popularity, Sathya went and enrolled himself into American Film Institute. The rest fell in place.
“Malupu”, which is produced by Sathya’s father, features his brother Aadhi in the lead. It also stars Nikki Galrani and Mithun Chakraborty in important roles.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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