Entertainment
Ennul Aayiram’ will break myths around first-timer projects:Maha
Chennai :Forthcoming Tamil thriller “Ennul Aayiram” features a host of newcomers and its lead actor Maha, son of veteran Tamil actor Delhi Ganesh, says the film will break myths usually associated with a project featuring first-timers.
“Just three minutes into the film, I can say confidently that audiences won’t find this to be the work of a team of newcomers. The way the story is treated and the natural performances of the actors make this film a cut above the rest,” Maha, who is getting launched through the film, told IANS.
“A film starring newcomers is usually looked down upon and never given its due, even if it deserves it. We are hopeful that our film will change that mentality,” he said.
Directed by Kishore Kumar, a former associate of director A.L. Vijay, the film is about the journey of a 25-year old and the various problems he encounters.
“It’s a story that every youngster will easily relate to. I couldn’t have asked for a better debut, because this is a story with a lot of scope for performance and I saw it as an opportunity to prove myself,” he said, adding that he was under tremendous pressure to be launched by his father.
“Since this was our home production, I was under a lot of pressure, more so because of the responsibilities that came with the project,” he said, and added that it was never predetermined that his father will turn producer with the project.
“Nobody was willing to launch my son,” said Delhi Ganesh, who was turned down by a very popular producer.
“I remember approaching a leading producer, who was very happy to see me. When I told him I’d like to launch my son, he showed no sign of interest to even continue the conversation, and it eventually made me realize that I have to back my son,” he said.
Happy with the way the film has shaped, Ganesh is confident about its success.
In “Ennul Aayiram”, which also stars Marina Micahel and Vincent Asokan, Maha works in a five star hotel.
International online casino Casino Days has published a report sharing their internal data on what types and brands of devices are used to play on the platform by users from the South Asian region.
Such aggregate data analyses allow the operator to optimise their website for the brands and models of devices people are actually using.
The insights gained through the research also help Casino Days tailor their services based on the better understanding of their clients and their needs.
Desktops and Tablets Lose the Battle vs Mobile
The primary data samples analysed by Casino Days reveal that mobile connections dominate the market in South Asia and are responsible for a whopping 96.6% of gaming sessions, while computers and tablets have negligible shares of 2.9% and 0.5% respectively.
The authors of the study point out that historically, playing online casino was exclusively done on computers, and attribute thе major shift to mobile that has unfolded over time to the wide spread of cheaper smartphones and mobile data plans in South Asia.
“Some of the reasons behind this massive difference in device type are affordability, technical advantages, as well as cheaper and more obtainable internet plans for mobiles than those for computers,” the researchers comment.
Xiaomi and Vivo Outperform Samsung, Apple Way Down in Rankings
Chinese brands Xiaomi and Vivo were used by 21.9% and 20.79% of Casino Days players from South Asia respectively, and together with the positioned in third place with a 18.1% share South Korean brand Samsung dominate the market among real money gamers in the region.
Cupertino, California-based Apple is way down in seventh with a user share of just 2.29%, overshadowed by Chinese brands Realme (11.43%), OPPO (11.23%), and OnePlus (4.07%).
Huawei is at the very bottom of the chart with a tiny share just below the single percent mark, trailing behind mobile devices by Motorola, Google, and Infinix.
The data on actual phone usage provided by Casino Days, even though limited to the gaming parts of the population of South Asia, paints a different picture from global statistics on smartphone shipments by vendors.
Apple and Samsung have been sharing the worldwide lead for over a decade, while current regional leader Xiaomi secured their third position globally just a couple of years ago.
Striking Android Dominance among South Asian Real Money Gaming Communities
The shifted market share patterns of the world’s top smartphone brands in South Asia observed by the Casino Days research paper reveal a striking dominance of Android devices at the expense of iOS-powered phones.
On the global level, Android enjoys a comfortable lead with a sizable 68.79% share which grows to nearly 79% when we look at the whole continent of Asia. The data on South Asian real money gaming communities suggests that Android’s dominance grows even higher and is north of the 90% mark.
Among the major factors behind these figures, the authors of the study point to the relative affordability of and greater availability of Android devices in the region, especially when manufactured locally in countries like India and Vietnam.
“And, with influencers and tech reviews putting emphasis on Android devices, the choice of mobile phone brand and OS becomes easy; Android has a much wider range of products and caters to the Asian online casino market in ways that Apple can’t due to technical limitations,” the researchers add.
The far better integration achieved by Google Pay compared to its counterpart Apple Pay has also played a crucial role in shaping the existing smartphone market trends.
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