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Ramdev’s Patanjali draws ire for ‘gross exaggeration’ in ‘misleading ads’
The Advertising Standards Council of India (ASCI) has rapped yoga guru Ramdev’s Patanjali Ayurved Ltd for “false and misleading” advertisements that also “denigrate” rival products.
The Consumer Complaints Council (CCC) of the ad watchdog, released a statement on the complaints it dealt with in March, finding three of Patanjali’s product advertisements indulging in “ambiguity” and making claims that were described as “gross exaggeration”.
The CCC received 156 complaints against ads during the month, and upheld 90 – including those by Patanjali – under categories such as “education”, “healthcare and personal care”, “food and beverages” and others.
Under the “healthcare and personal care” category, the CCC pulled up the ad for Patanjali Kesh Kanti Natural Hair Cleanser & Oil, describing as “false and misleading by ambiguity” and “gross exaggeration” its claim that “mineral oil is carcinogenic in nature and may cause cancer”.
In the “food and beverages” segment, it found that the ad for ‘Patanjali Kachi Ghani Mustard Oil’ made claims that were “misleading” and “not substantiated”.
The ad had claimed that, “Other than Kacchi Ghani process most of the other edible refined oils and mustard oil are made using neurotoxin Hexagon solvent extraction process. To make profits at the cost of consumers’ health many companies mix cheap palm oil in mustard oil”.
The CCC ruled that the ad “unfairly denigrates other oils/mustard oil”.
The ad had prompted the edible oil industry body, the Solvent Extractors Association of India (SEAI), to file complaints with the food regulator, Food Safety and Standards Authority of India (FSSAI), and ASCI.
In its letters to FSSAI and ASCI, the SEAI requested the regulators to “take action” against Patanjali, and alleged that the company’s ad for ‘Kacchi Ghani Mustard Oil’ was not in good taste.
The CCC also found issues with the ad for ‘Patanjali Herbal Washing Powder, Cake and Dishwash Bar’, which claimed they were used by “millions of housewives”. The watchdog said the claim was “not substantiated”.
It further said that there was little evidence of the cleaning benefit of its professed ingredients, and declared the claim as “misleading by ambiguity”.
The CCC also said that “the claim, ‘Dish wash bars made with chemicals do clean the utensils but they end up damaging the hands’, was not substantiated and unfairly denigrates dish wash bars directly”.
Patanjali’s ads have come in for criticism in the past. In a recent article, Pushpa M Bhargava, former vice chairman of the National Knowledge Commission, made a detailed critique of the claims made by a Ramdev ad about treatments for high blood pressure and diabetes.
Bhargava, who founded the Centre for Cellular and Molecular Biology, Hyderabad, described as “scientifically absurd” the “implication in the ad that blood pressure and diabetes are caused by viruses”.
Lucknow: Vishal Singh, a renowned social worker from Lucknow, also known as Foodman, has once again made India proud. He was honored by the Happy Hands Gloves Cooperative Limited Company in Korathai, Thailand, for his work with the Hunger Free World Mission.
The Hunger Free World Mission’s meeting was held in Korathai, Thailand, under Vishal Singh’s leadership. Representatives from several countries, including Mr. Raja Dwivedi (Managing Director of Happy Hands Gloves Limited), Thailand Coordinator Mr. Raja Mishra, and member Mr. Varun Singh, attended the event.
Under Vishal Singh’s leadership, the attendees took a pledge to work together toward creating a hunger-free world.
Speaking on the occasion, Vishal Singh explained that the main goal of the Hunger Free World Mission is social participation. He said the mission is not just about feeding people but also about meeting other basic needs of those who are struggling. The mission focuses on helping families of terminally ill patients in hospitals by providing food and shelter. It also works to fulfill essential needs like education, jobs, and care for the elderly.
For the last 16 years, the Vijay Sri Foundation has been providing free services, benefiting thousands of people. Vishal Singh highlighted that the mission aims to gain global recognition like other organizations such as WHO, WWF, and Red Cross, which work for social causes.
During this meeting, Vishal Singh was appointed as the Chairman of the Hunger Free World Mission by representatives from various countries. They also discussed holding regular meetings in different countries to push the mission forward.
Business tycoon Dr. Abhishek Verma has also supported this humanitarian mission, vowing to promote the idea of “Seva Parmo Dharma” (Service is the highest duty) worldwide. Vishal Singh praised him, stating that people like Dr .Abhishek Verma inspire others to work for the betterment of society.
Recently, Romania’s Ambassador, Mr . Daniela Sezonov Ţane, invited Vishal Singh to the Romanian Embassy in Delhi, where they discussed the mission in detail. Impressed by his humanitarian work, she honored Vishal Singh and invited him to Romania to take the mission forward .
Food man Vishal Singh has been serving the people of India for the past 16 years. Through the Vijay Sri Foundation, he provides free meals to cancer patients & their families ,shelter, and education for women & children along with running free old-age homes in Lucknow.
In addition to his humanitarian work, Vishal Singh also addresses issues like crime and corruption through his role as Chairman of Seva Path Media and Managing Director of Vijay Sri Foundation.
During the COVID-19 pandemic, Vishal Singh and his team worked tirelessly to provide food and help to the needy, including starving children, elderly citizens, and pregnant women. Despite contracting the virus himself, he continued to assist others after his recovery. He even created a life-saving oxygen regulator using household items, which was praised by doctors both in India and abroad.
In his address at the meeting, Vishal Singh spoke about his mission to create a hunger-free world. He pointed out that India’s large population, along with issues like unemployment and poverty, has caused the country to fall on the Hunger Index. He urged people to contribute just one handful of grains daily to help create a hunger-free world.
He concluded by saying that through social participation, we can empower the people around us, meet their basic needs, and work together to build a stronger, more prosperous, and developed society.
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